RésuméA new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.
Texte supplémentaire"one of the bestselling business books of the century" -- Financial Times
"Blue Ocean Strategy is the most successful book on business master-planning..." -- The Economist
"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." -- Qantas The Australian Way
Praise for Blue Ocean Strategy:A bestseller across 5 continentsMore than 3.6 million copies sold worldwideTranslated into 46 languagesA Wall Street Journal, BusinessWeek, and Fast Company bestsellerThinkers50 Strategy Award for Best Business Book of the decadeThe Fast Company Leadership Hall of FameWinner of the Carl S. Sloane Award for Excellence in Management Consulting
RésuméA global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
