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Career Focus: A Personal Job Search Guide

Taille reliureCareer Focus: A Personal Job Search Guide
ISBN/GTIN
CHF67.00
2.6 % TVA incluse

Produit

RésuméAppropriate as a guide book for college or professional career development courses, including Career Development.

In this Third Edition of Career Focus: A Personal Job Search Guide, students will be introduced to the world of personal assessment, personal marketing, and job search know-how. A new focus for the third edition is self-marketing. By using this comprehensive yet easy-to-follow guide, students will gain a clearer focus on their own abilities, their career desires, and goals for the future. Readers of this book will learn how to launch their own personal marketing campaign, and how to develop the all-important tools necessary for a successful job search in this competitive and often complex world. In addition, students will understand what it takes to be successful after they get the job.
Détails
ISBN/GTIN978-1-292-03947-3
Type de produitLivre
Type de reliureCartonné
Pays de publicationRoyaume-Uni
Année de parution2024
Date de parution03.06.2024
Edition3. A.
Pages152 pages
LangueAnglais
DimensionsLargeur 216 mm, Hauteur 279 mm, Épaisseur 7 mm
Poids346 g
BZ n°23130859

Contenu/Critiques

Table des matières
SECTION 1. INTRODUCTION AND PERSONAL ASSESSMENT.

 

1. Introduction.

Introduction.

   Marketing Yourself.

   Product.

   Place.

   Price.

   Promotion.

   Presentation.

   Job Search Process.

 

 

2. Self-Assessment and Promotion.

Self Assessment.

   Marketing Readiness Quiz.

   Self-Awareness Checklist.

   Ability Assessment.

   Transferable Skills Checklist.

   Work Environment and Preferences.

   Self- Assessment Summary Sheet.

 

Self Promotion.

   MY Focus Marketing Tips.

   Skills Most Sought After by Employers.

 

Finding Your Focus.

 

 

SECTION 2. MARKETING TOOLS.

 

3. Marketing Strategies.

Personal Marketing.

   Personal Contact.

   Published Job Market vs. Hidden Job Market.

 

Informational Interviews.

 

Electronic Methods of Marketing.

   Web Groups or Discussion Boards.

Web Pages of Professional Associations.

 

Determining the Best Approach.

   Proactive versus reactive.

   Developing a positive attitude.

   A systematic strategy to pursue companies.

   The A List.

   The B List.

   The C List.

 

Finding Your Focus.

 

 

4. Marketing Techniques.

Networking.

   How to Go About It.

   Developing a Plan.

   Sample Statements.

      Basic Questions to Ask Referrals.

   Basic Questions to Ask a Contact You Don't Know.

 

Do's and Don'ts of Networking.

 

Telemarketing.

   Ways to use the Telephone in Your Job Search.

   Specific Advantages of Using the Phone.

  

Additional Guidelines.

   List Companies.

   Plan Your Calls.

   Write Down What You Want to Say.

   Practice.

   Follow Up and Follow Through.

Examples of How to Initiate Contact.

Telephone Do's and Don'ts.

Sample Calling Script.

Meeting Objections.

   How to Handle an Objection over the Phone.

 

Career Fairs.

   Sample Career Fair Conversations.

   Career Fair Attendance Tips.

  Career Fair Follow Up.

   Current Career Fair Trends.

 

Finding Your Focus.

 

 

5. Resumes and References.

Types of Resumes.

   Reverse Chronological Resume.

   Functional Resume.

   Combination Resume.

 

Resumes Styles of Resume Writing.

   Bells and Whistles Resume Style.

   Plain Vanilla Resume Style.

   Key Word or Scannable Resume Style.

 

Processing an Electronic Resume.

   Resume Scanning Advice.

   Final Advice on Using Scannable Resumes.

 

Resume Sections.

   Heading.

   Career Objective.

   Personal/Professional Summary.

   Education.

   Representing Education Activity.

   Work Experience.

   Adding Impact to Your Work Experience.

   Work Experience Exercise.

   Military Experience.

   Personal.

   References.plus

Auteur

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