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WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog

Einband grossWordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog
ISBN/GTIN
CHF33.30
inkl. 2.6 % MwSt.

Produkt

KlappentextFor millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users. Complete, realistic, strategic, and fully hands-on, WordPress SEO Success covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include:
A quick review of the absolute basics: what SEO is and why you need it
Comparing and choosing the best WordPress SEO tools and plug-ins for your specific needs
Building a complete content plan that works: a strategic approach
Performing digital audits of your own site
Define SEO strategy and objectives for new and existing WordPress sites
Identifying and researching keywords
Hands-on SEO execution: new builds vs. post-integration
Architecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and more
Improving SEO even if you're running a free WordPress.com blog
Measuring SEO performance: an easy guide to analytics
Using social media connections to strengthen your search presence
Optimizing WordPress mobile sites for smart phones and tablets
Integrating organic SEO with paid advertising, and more
ZusammenfassungWordPress® SEO Success

 

Search Engine Optimization for Your WordPress Website or Blog

 

Hands-on, up-to-the-minute SEO techniques specifically for WordPress users!

 

WordPress gives you amazingly powerful SEO tools: this hands-on guide will help you make the most of them! Written specifically for WordPress users, this guide covers all you need: built-in WordPress capabilities, third-party plugins, well-integrated web resources, and more. Whether you manage a large-scale site or a personal blog, Jacob Aull will help you integrate SEO into all you do, from strategy through optimization of existing content. New to SEO? Already do it for a living? Either way, WordPress SEO Success will help you drive the traffic you want--and the value you need!

Build a complete SEO strategy--and a content plan that aligns with it


Choose the best WordPress SEO tools and plugins for your needs


Uncover quick, powerful ways to improve your site


Identify and research keywords far more effectively


Reflect SEO in architecture via site mapping and marketing funnels


Sensibly manage the inevitable tradeoffs of optimization


Improve SEO even if you're running a free WordPress.com blog


Leverage content themes and keyword-driven blogging techniques


Optimize blog-meets-website and multiple blogs+sites deployments


Strengthen your rankings by intelligently using social media


Optimize your sites for smartphones and tablets


Measure performance via free analytics--including mobile analytics


Integrate organic SEO with paid advertising


Avoid today's worst SEO blunders 


Jacob Aull, principal of Zen Fires Digital Marketing, has been in Internet marketing since the label existed. He began doing web design and branding in the late 90s as an agency partner. While transitioning deeper into online and search marketing, he earned an M.S. in marketing from Georgia State's Robinson College of Business in 2009. There he customized his own degree program, executing an independent capstone thesis on social media marketing. In 2010, the university asked him to write and teach its first course on social media marketing, which he continues today. Aull edited Prentice Hall's first social media marketing textbook, and wrote its accompanying instructor's manual. He co-founded and chaired the Atlanta Interactive Marketing Association Social Media SIG, and speaks widely on social and search marketing.

Details
ISBN/GTIN978-0-7897-5288-8
ProduktartBuch
EinbandartKartonierter Einband
Erscheinungsjahr2014
ReiheQue
Seiten368 Seiten
SpracheEnglisch
MasseBreite 154 mm, Höhe 229 mm, Dicke 20 mm
Gewicht490 g
Verlagsartikel-Nr.75288QUE
BZ-Nr.15483523

Inhalt/Kritik

Inhaltsverzeichnis

Introduction 1

Why a Book? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

SEO and the World Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

 

1 What Is SEO and Do I Really Need It? 3

A Day in Your Life... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

A (Brief) History of SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

What's the Long Tailand Just How Long Is It? . . . . . . . . . . . . . . 5

Fifteen WordPress SEO Success Principles . . . . . . . . . . . . . . . . . . . 8

What Makes WordPress WordPress? . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Content Strategies and Keyword Search . . . . . . . . . . . . . . . . . . . . . . . 12

 What Drives the Search Results You Receive? . . . . . . . . . . . . . 12

 Attributes of Search Engine Results Listings . . . . . . . . . . . . . . . 16

The Backstory on Backlinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

SEO Ethics and the Hats We Wear . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

 

2 The Search Engines, WordPress, and SEO Tools 23

What's the Word on WordPress? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Is WordPress Better (or Easier) for SEO? . . . . . . . . . . . . . . . . . . . . . . 25

SEO Approaches for Starting Your Business . . . . . . . . . . . . . . . . . . 26

Integrating SEO During Test-Site Build . . . . . . . . . . . . . . . . . . . . . . . 32

 Installing Temporary WordPress Sites . . . . . . . . . . . . . . . . . . . . . 32

Choosing Plug-ins for Customized WordPress Websites and Blogs . . . . .. . 38

Essential SEO Technologies, Tools, and Plug-ins for WordPress Sites .. . . 40

SEO Comprehensive Management Plug-ins for WordPress . 42

 

3 A Strategic SEO Upfront Content Approach 45

Step 1. Conduct Digital Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

 What Should You Check These Sites For? . . . . . . . . . . . . . . . . . 47

 The Tools to Use for Your Audit . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

 What Should a Good Competitive Audit Look Like? . . . . . 53

Step 2: Write Your Strategy Brief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

 Compromises in Digital Planning . . . . . . . . . . . . . . . . . . . . . . . . . . 55

Step 3: Identify and Research Your Keywords . . . . . . . . . . . . . . . . 59

Step 4: Plan Network Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

Step 5: Sitemapping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64

Identifying the Different Roles of Web and Blogsites . . . . . . . . . 69

 SEO Value and Authority-Based Architecture . . . . . . . . . . . . 73

Step 6: Assessing Content and Keyword Relationships . . . . . . . 75

 What To Do and What Not To Do for Web Content . . . . 75

 Associating Best Keywords to Web Pages or Blog Posts . . 76

Step 7: Writing the SEO Page Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

 The SEO Page Form Example . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

 

4 WordPress On-Page Architecture and Basic SEO Execution 81

WordPress.com, WordPress.orgWhich Way Do I Go? . . . . 81

WordPress On-Page Architecture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

 SEO and Low Value Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

 WordPress On-Page Architecture Planning . . . . . . . . . . . . . . . 83

 Social Sharing Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85

 Social Follow Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

 RSS Feeds of Social Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

 Out-of-the-Box Blog Social Commenting by Users . . . . . . . 88

Architecting Widgets On-Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

 Links and Anchors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90

Technical Aspects of WordPress.com and SEO . . . . . . . . . . . . . . . 91

 SEO Basic Blog Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93

 Submitting the Sitemap File . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96

 SEO Ranking Checklist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97

 Search Engine Bot Barriers and Other No-Nos . . . . . . . . . . . 99

 Multiblog Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103

WordPress Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .105

WordPress.com Content Approaches . . . . . . . . . . . . . . . . . . . . . . . . .106

Big-Picture Progression of SEO Goals and Achievements . .107

Give Me More. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .108

 

5 Real-World Blogging 109

More on Blog and Page Architecture . . . . . . . . . . . . . . . . . . . . . . . . .110

 Structuring Blog Post URLs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110

Why Blog? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113

The How: Planning to Blog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113

When and How Often? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115

Shared Content Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .116

Opportunities to Occupy More of the SERP with Social Media . . . . . . . . . . . .117

 Blog Post/Content Recommendations . . . . . . . . . . . . . . . . . . . .117

 Videos Por Favor! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .119

 Podcasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120

 Social Community Outreach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120

Pages Versus Posts for SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120

 Pulling from the Kitchen Sink . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123

 Google Accounts List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124

About Vertical Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125

Blog, Blog, Blog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .128

 

6 Hands-On SEO Execution (Website and Blog Builds Versus Post-Integration) 129

SEO Checklist for Full Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .130

 Make Your Site Speedy! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .131

Before Installs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .132

Expanded List of Search Engine Bot Barriers and Other No-Nos . . . . . . . . . . .. . . . .133

Hands-On Execution for Specific Plug-ins . . . . . . . . . . . . . . . . . . .136

 All-In-One SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .136

 Yoast WordPress SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .148

 SEO Ultimate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .154

 Linking. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .158

 For Your 404s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160

The Final Plug on SEO Plug-ins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .162

 

7 Analytics for WordPress 163

Number 1 = You Win? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .164

The Terms of Your Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .164

Immediate Upfront Measurements . . . . . . . . . . . . . . . . . . . . . . . . . . .168

 Types of Results to Look For . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .169

Social Content and Variety on the SERP . . . . . . . . . . . . . . . . . . . . .171

 Psychographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .171

Keywords and Rank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .172

Caught Up in Traffic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .174

Identifying Referrals and Backlinks . . . . . . . . . . . . . . . . . . . . . . . . . . .175

 Just Ping Me . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .177

Which Tools Do You Need for Best Analytics? . . . . . . . . . . . . . .178

 Jetpack and WordPress.com Stats . . . . . . . . . . . . . . . . . . . . . . . . .179

Google Webmaster Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .183

 Managing Multiple Website Accounts Within Google Analytics . . . . . . . . . .186

Additional Analytics Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .186

 Shortened URLs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .188

 Mobile Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189

 Server-Side Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189

Final Thoughts on Expanded Measurement . . . . . . . . . . . . . . . . . .189

 

8 Social Media Connectivity 191

Long-Term Social Media Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .192

How Do Specific, Major Social Channels Impact SEO? . . . . .195

The Power of Social Reputation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .200

Plug-ins, Widgets, and More Plug-ins! . . . . . . . . . . . . . . . . . . . . . . .200

Outside Social Site Usage with WordPress . . . . . . . . . . . . . . . . . . .205

Wheel-and-Spoke Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .207

The Social Media Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .209

Pros and Cons of Social Media in SEO . . . . . . . . . . . . . . . . . . . . . . .210

Get It Goin' On . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .210

 

9 Going Mobile and Local 213

Where's the Web? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .213

Display Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .215

The WordPress Mobile App . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .216

Mobile Sites or Mobile Apps? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .217

 Responsive Design and Architecture . . . . . . . . . . . . . . . . . . . . . .219

Mobile Site SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .221

Mobile Site Testing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .223

 A Checklist for Mobile Website QA Testing . . . . . . . . . . . . .224

Mobile Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .224

QR Codes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .226

Vertical Local Results in the SERP . . . . . . . . . . . . . . . . . . . . . . . . . . . .228

 Local Business SEO with Apps and Directories . . . . . . . . . .230

Daily Deals Sites and Apps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .235

Bringing It All Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .236

 

10 PPC and Advertising 239

The Power of Paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .240

Advantages and Objectives for Online Advertising . . . . . . . . . .240

Here's the Alphabet Soup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .244

 Online Advertising Models and Uses . . . . . . . . . . . . . . . . . . . . .244

Research for Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .246

 PPC Meets SEO Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .247

Strategic Research and Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .248

 Competitive SWOTs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .248

 SMART Goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .249

Social Media Advertising Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . .249

Inputs to Plan and Identify for Your Online Ad Campaign . . . . .  . . .250

 The Digital Target Persona . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .252

Monitoring and Measurement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .252

 Where Metrics Meet Marketing Objectives . . . . . . . . . . . . . . .255

 Going Deeper with Advertising Measurement . . . . . . . . . . .257

Steps of Execution for Your Online Advertising Campaign . . . . . . . . . . . . .258

 Landing Page Hub Approaches . . . . . . . . . . . . . . . . . . . . . . . . . . . .258

Testing 1-2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .259

How Can I Have Advertising on my WordPress Site? . . . . . . .261

 Plug-ins to Manage Placed Ads on Your WordPress Site . . . . . . . . .262

It's a Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .263

 

11 Bringing It All TogetherTesting, SEO, PPC, Social and Mobile, and Analytics 265

The Digital Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .266

Putting It All Together . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .266

 Media Beyond Search?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .266

 Errors and Additional Integrations . . . . . . . . . . . . . . . . . . . . . . . .267

 Getting Centered . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .268

 Don't Forget Your Funnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .269

Overall Search Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .272

More on Search Marketing Strategies . . . . . . . . . . . . . . . . . . . . . . . . .276

 Reputation ManagementPlanning for Reviews . . . . . . . .276

 Drip Marketing and Marketing Automation . . . . . . . . . . . . .277

Round Pegs, Square Holes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .278

 Customer Life Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .278

 The Viral Plan? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .279

 The Strategy of Speed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .279

 Budgeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .279

Backlink Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .280

Testy, Testy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .280

 Potential Control Test Variables . . . . . . . . . . . . . . . . . . . . . . . . . . .281

Comparing Big Pictures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .282

 How Does Your Best Audience Use Search? . . . . . . . . . . . . . .282

 Search Marketing on the Next Level . . . . . . . . . . . . . . . . . . . . . .283

 The Real Power of Multiple Media on the SERP . . . . . . . . .283

Content Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .286

 Content Forms for Digital. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .286

 Online Audience Optimization (OAO) . . . . . . . . . . . . . . . . . . .287

The Changing Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .287

Oh Yeah, What About WordPress? . . . . . . . . . . . . . . . . . . . . . . . . . . .288

 The Total Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .288

It's All About Priorities and Focus, Right? . . . . . . . . . . . . . . . . . . .289

 

12 What's Next? The Future of SEO and WordPress 291

SEO Next Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .291

Be My Fortune Teller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .292

Semantic Search . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .294

The Ongoing Role of Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . .296

Video Content and SEO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .300

Content and Collaboration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .301

More on Local . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .302

Going Google . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .306

Augment Your Reality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .311

The Mobile Tomorrow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .311

The Future of WordPress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .313

Finally . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .317

 

A WordPress Plug-ins 319

 

B Support and Education: Forums, Accreditations, Associations, Seminars, and Tech Resources 323

 

Glossary 327

 

Index 333mehr

Autor



Jacob Aull has been in the Internet marketing business since such a label existed. Drawing from his BFA in graphic design from the Savannah College of Art and Design in 1994, Jake began doing web design and branding in the late 1990s as a partner in his own creative agency. While transitioning deeper into online marketing strategies, research, and search engine optimization, Jake achieved an M.S. in Marketing from Georgia State University's Robinson College of Business in 2009. There he customized his degree program and executed an independent capstone thesis project on social media marketing. In late 2010, GSU RCB asked him to write and teach its first course on Social Media Marketing, which he continues today, bringing in real-world companies and projects for students. He was an editor for Pearson-Prentice Hall's first Social Media Marketing textbook, and was the author for its accompanying instructor's manual. He has been published with articles and interviews in sources such as the Atlanta Business Chronicle, OZ Magazine, renown bloggers, GSU's The Biz Magazine, and Atlanta Business Radio X. He was a cofounder and chair for the Atlanta Interactive Marketing Association Social Media SIG, speaking and bringing in prominent experts for Atlanta business community seminars. He has spoken in many associations and venues on social media marketing and search engine optimization. He is president of SCAD Alumni in Atlanta and is principal of Zen Fires Digital Marketing, providing SEO and digital marketing services to a variety of eCommerce and other clients.
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