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Taille reliureMy LinkedIn
ISBN/GTIN
CHF23.30
2.6 % TVA incluse

Produit

RésuméMy LinkedIn(r) Step-by-step instructions with callouts to photos that show you exactly what to do Help when you run into problems or limitations with LinkedIn Tips and Notes to help you take full advantage of LinkedIn Full-color, step-by-step tasks walk you through making the most of LinkedIn!Learn how to: * Leverage the vast LinkedIn network, with hundreds of millions of members worldwide * Create your LinkedIn account, explore the LinkedIn site, and get started fast * Define your goals and create a profile that helps you achieve them * Enhance your profile with multimedia content including images, audio, video, and documents * Connect with people you know-and people you need to know * Make the most of LinkedIn Messages, InMail(TM), and Introductions * Systematically build your professional brand * Find new jobs, consulting opportunities, and clients * Optimize and streamline the way you manage contacts * Request, provide, manage, and revise professional recommendations * Use endorsements to demonstrate your expertise * Customize your LinkedIn home page to view the content that's most relevant to you * Use LinkedIn Groups for networking, research, and marketing * Extend the power of LinkedIn with external tools * Access LinkedIn from mobile devices * Use LinkedIn to recruit the world's best talent * Decide whether to upgrade to a LinkedIn premium account * Promote your firm with an outstanding LinkedIn Company Page * Drive maximum value from LinkedIn Ads and Sponsored Updates
Détails
ISBN/GTIN978-0-7897-5270-3
Type de produitLivre
Type de reliureCartonné
Année de parution2014
SérieQue
Pages336 pages
LangueAnglais
DimensionsLargeur 151 mm, Hauteur 228 mm, Épaisseur 15 mm
Poids533 g
Id-produit de l'éditeur75270QUE
BZ n°15204866

Contenu/Critiques

Table des matières

Getting to Know LinkedIn 3

Understanding What You Can Do with LinkedIn ...................... 4

Discovering What Makes LinkedIn Different ............................... 5

Understanding the Key to LinkedIn Success .............................. 6

 

1 Creating Your LinkedIn Account 9

Getting Started with LinkedIn .......................................................10

 Create a LinkedIn Account .........................................................10

Finding Your Way Around LinkedIn ..............................................14

 Explore the LinkedIn Home Page ............................................14

 Navigate LinkedIn .........................................................................17

 Sign In to LinkedIn .......................................................................18

 Sign Out of LinkedIn.....................................................................19

 View the LinkedIn Blog ...............................................................19

 Get Help ............................................................................................20

Choosing the Right LinkedIn Account Type ..............................20

 Upgrade to a LinkedIn Premium Account ............................23

 

2 Creating Your LinkedIn Profile 27

Exploring LinkedIn Profiles ...............................................................28

 View Your Profile ............................................................................31

 Edit Your Profile .............................................................................33

Entering Basic Profile Information .................................................34

 Edit Your Name ...............................................................................34

 Edit Your Headline .........................................................................35

 Edit Your Location and Industry ...............................................36

 Add a Profile Photo .......................................................................36

 Edit Your Contact Information ..................................................38

 Integrate Your LinkedIn Account with Twitter ....................39

 Add Website Links ........................................................................41

 Add a Profile Summary ................................................................42

 Edit Your Current Position ..........................................................43

 Add a Previous Position ..............................................................45

 Add Educational Information ....................................................46

 Add Your Interests .........................................................................49

 Add Personal Details ....................................................................50

 Enter Contact Details ...................................................................51

 Add Your Skills and Expertise ....................................................52

Adding Media Files ..............................................................................53

 Upload a File ....................................................................................55

 Link to a URL....................................................................................57

 Edit a Media File .............................................................................58

 Move a Media File .........................................................................59

 Remove a Media File ....................................................................59

Adding Profile Sections .....................................................................60

 Add a Section ..................................................................................61

Customizing Your Public Profile and URL....................................64

 Customize Your Public Profile ...................................................64

 Hide Your Public Profile ..............................................................65

 Customize Your Public Profile URL ..........................................65

 Create a Profile Badge .................................................................66

Exploring Other Profile Options .....................................................67

 

3 Developing Your LinkedIn Network 71

Developing a Connection Strategy ...............................................72

Building Your Network .......................................................................73

 Import Email Contacts .................................................................74

 Import Your Gmail Contacts ......................................................75

 Find and Connect with Alumni ................................................76

 Send an Invitation to Connect ..................................................77

 Connect with People Not on LinkedIn ..................................79

 Respond to an Invitation ............................................................80

Managing Your Connections ...........................................................84

 Add a Tag ..........................................................................................86

 Remove a Connection .................................................................88

 Editing Contact Info on a Profile ..............................................88

 

4 Customizing Your LinkedIn Settings 91

Customizing the Way You Use LinkedIn ......................................92

 Open the Account & Settings Page ........................................92

 Change or Add an Email Address ...........................................93

 Change Your Password ...............................................................94

Customizing Profile Settings ...........................................................95

 Manage Your Activity Broadcasts ...........................................95

 Manage Your Activity Feed .......................................................96

 View Profiles Anonymously .......................................................97

 Specify Who Can View Your Connections ............................98

 Change Your Profile Photo and Visibility ..............................99

 Hide Profile Views ...................................................................... 100

 Manage Your Twitter Settings ............................................... 100

Customizing Email Notification Settings ................................. 101

 Specify Email Frequency .......................................................... 102

 Manage Push Notifications ..................................................... 103

 Specify the Types of Messages You Want to Receive ... 104

 Specify Who Can Send You Invitations .............................. 105

Managing Group, Company, and Application Settings ...... 106

 Specify Group Display Order ................................................. 107

 Turn Off Group Invitations ..................................................... 108

 Turn Off Group Notifications ................................................. 108

 View Companies You're Following ....................................... 109

 Manage Applications That Access LinkedIn .................... 109

 Manage Data Sharing with Third-Party Applications .... 110

 Manage LinkedIn Plugins on Third-Party Sites ................ 111

Managing Your Account Settings ............................................... 111

 Customize Your Home Page Updates ................................. 112

 Close Your Account .................................................................... 112

 Get LinkedIn Content in an RSS Feed ................................. 114


5 Managing and Updating Your Profile 117

Maintaining an Updated Profile .................................................. 118

 Update Your Profile .................................................................... 118

Sharing Updates ................................................................................ 120

 Share a Text Update ................................................................... 121

 Share a Link................................................................................... 121

 Share an Attached File ............................................................. 122

 Delete an Update on Your Home Page............................... 125

 

6 Communicating with Other LinkedIn Members 129

Understanding LinkedIn Messages, InMail, and Introductions ..................... 129

Managing Your Inbox ...................................................................... 131

 Preview Your Inbox .................................................................... 131

 View Messages in Your Inbox ................................................. 132

 Reply to a Message .................................................................... 133

 Archive Messages ....................................................................... 134

 Mark and Unmark Messages as Read ................................. 135

 Delete Messages ......................................................................... 135

Sending Messages ............................................................................ 136

 Send a Message from the Inbox ........................................... 136

 Send a Message from a Connection's Profile ................... 138

Sending InMail ................................................................................... 140

 Send InMail to an OpenLink Network Participant.......... 141

Requesting Introductions .............................................................. 143

 Request an Introduction .......................................................... 145

 Manage Introduction Requests ............................................. 146

 

7 Searching on LinkedIn 149

Finding Information Fast on LinkedIn ...................................... 150

 Perform a Quick Search ............................................................ 150

Searching for People........................................................................ 150

 Search for a Specific Person .................................................... 151

 View People Search Results .................................................... 151

 Interact with People on the Search Results Page ........... 152

 Narrowing People Search Results ........................................ 154

 Perform an Advanced People Search ................................. 154

 Save a People Search ................................................................ 156

 

8 Using LinkedIn Tools 159

Exploring the LinkedIn Tools Page ............................................. 159

Working with Email Signatures.................................................... 160

 Create an Email Signature ....................................................... 161

Using the Sharing Bookmarklet .................................................. 162

 Share with the Bookmarklet ................................................... 164

Exploring LinkedIn Mobile Applications .................................. 165

Exploring Other LinkedIn Tools ................................................... 167

 Use LinkedIn Plugins ................................................................. 167

 View LinkedIn Labs Tools ......................................................... 168

 

9 Viewing News on LinkedIn Pulse 171

Viewing and Customizing News .................................................. 171

 View LinkedIn Pulse Content ................................................ 172

 View More News ......................................................................... 173

 Customize Your News ............................................................... 174

 Customize LinkedIn Pulse Email Alerts .............................. 174

Exploring Influencers ....................................................................... 176

 Follow an Influencer .................................................................. 176

 View an Influencer's Content ................................................. 177

 View Influencer Posts ................................................................ 178

 Unfollow an Influencer ............................................................. 178

Exploring Channels .......................................................................... 179

 Follow a Channel ........................................................................ 179

 Unfollow a Channel ................................................................... 180

 

10 Finding a Job 183

Attracting Recruiters and Hiring Managers ............................ 183

Searching for Jobs ........................................................................... 186

 Search Job Postings ................................................................... 186

 View Job Postings ....................................................................... 188

 Perform an Advanced Job Search ........................................ 190

Applying for a Job ............................................................................ 191

 Apply for a Job on LinkedIn .................................................. 191

Finding Recruiters and Hiring Managers ................................. 193

 Search for People Who Can Hire You .................................. 193

Exploring Job Seeker Premium Accounts ................................ 195

 Upgrade to a Job Seeker Premium Account .................... 195

 

11 Working with LinkedIn Recommendations 199

Understanding LinkedIn Recommendations ......................... 199

Requesting Recommendations ................................................... 201

 Request a Recommendation .................................................. 202

Responding to Recommendation Requests ........................... 203

 Respond to a Recommendation Request for a Colleague or Business Partner ......... 205

 Respond to a Recommendation Request for a Service Provider ................. 207

 Respond to a Recommendation Request for a Student ......................... 209

Managing Recommendations You've Received ................... 211

 Accept Recommendations ...................................................... 211

 Hide Recommendations You've Received ......................... 213

 Request a Revised Recommendation ................................ 214

Managing Recommendations You've Given ........................... 215

 Edit a Recommendation You've Given................................ 215

 Withdraw a Recommendation You've Given .................... 216

 Hide Recommendations You've Given ............................... 217

 

12 Working with LinkedIn Endorsements 219

Giving Endorsements ...................................................................... 220

 Endorse Skills at the Top of a Profile ................................... 220

 Endorse Skills in a Profile's Skills & Expertise Section ... 221

 Remove an Endorsement ........................................................ 221

Receiving and Managing Endorsements ................................. 222

 View Endorsement Notifications .......................................... 222

 Hide an Endorsement ............................................................... 224

 Hide All Endorsements ............................................................. 225

 Add Skills ....................................................................................... 226

 Delete Skills .................................................................................. 227

 

13 Recruiting Job Candidates 229

Posting Jobs on LinkedIn .............................................................. 230

 Post a Job ...................................................................................... 230

 Manage Job Postings ................................................................ 235

 Post a Job on a Group's Jobs Tab .......................................... 236

Searching for Job Candidates ...................................................... 238

Using LinkedIn Talent Solutions .................................................. 239

 

14 Participating in LinkedIn Groups 243

Getting Started with LinkedIn Groups ...................................... 244

 Join a Group ................................................................................. 245

 Follow Up on a Request to Join a Members-Only Group ............... 247

Participating in Group Discussions ............................................ 247

 View Group Discussions ........................................................... 248

 Like a Discussion ......................................................................... 249

 Adding a Comment to a Discussion .................................... 249

 Share a Discussion ..................................................................... 250

 Follow Group Discussions and Members .......................... 251

 Reply Privately to a Discussion .............................................. 252

 Flag Discussions and Comments .......................................... 253

 Start a Discussion ....................................................................... 253

 Create a Poll .................................................................................. 255

Viewing Group Promotions ........................................................... 257

Viewing Group Job Postings ......................................................... 257

 View Jobs on the Jobs Tab ...................................................... 257

Managing Your Groups ................................................................... 258

 View Your Groups ....................................................................... 258

 View Basic Group Information ............................................... 259

 Search a Group ............................................................................ 260

 View Group Members ............................................................... 261

 Manage Group Settings ........................................................... 261

 Share a Group with Other LinkedIn Users ......................... 263

 Leave a Group .............................................................................. 264

Creating and Managing Your Own Group ............................... 264

 Create Your Own Group ........................................................... 265

 Manage Your Own Group ........................................................ 268

 

15 Working with Company Pages 271

Exploring LinkedIn Company Pages .......................................... 271

Searching for Companies ............................................................... 272

 Search for Companies by Name ............................................ 273

 Search for Companies by Specific Criteria ........................ 274

Following and Unfollowing Companies ................................... 276

 Unfollow a Company ................................................................. 276

Creating and Managing a Company Page ............................... 277

 Create a Company Page ........................................................... 278

 Post an Update to a Company Page .................................... 281

 Edit a Company Page ................................................................ 283

 

16 Advertising on LinkedIn 287

Working with LinkedIn Ads ........................................................... 288

 Create a LinkedIn Ad ................................................................. 289

Working with Sponsored Updates ............................................. 294

 Sponsor an Update .................................................................... 295

 

Index 301plus

Auteur



Patrice-Anne Rutledge is a business technology author and journalist who writes about social media, web-based applications, and small business technology. Patrice is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and much more.

 


My LinkedIn is Patrice's fifth book about LinkedIn. She is also the author of LinkedIn Essentials, a video training series from Pearson Education. Her other books include WordPress on Demand, Office 2013 All-In-One Absolute Beginner's Guide, Sams Teach Yourself Google+ in 10 Minutes, Using Facebook, and The Truth About Profiting from Social Networking, all from Pearson. She is also the author of LinkedIn Essentials, a video training series. She can be reached through her website at www.patricerutledge.com.
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