KlappentextBack cover:Suppose your son tells you at breakfast one morning that your competitor has just launched a customized web site?You get into the office and you log onto your competitors new web site. At first it looks just like any other good web site. And then you start playing around with it and suddenly you realize what this site actually does. Everything about it is customised. From designing your own products, checking warehouse information, to tracking every aspect of your customers" behaviour. So you sit there, stare at the screen and slowly it dawns on you. They are going after the most profitable customers. After your most profitable customers. Your agenda has just completely changed.Inside flap:Since the dawn of mass production, the people who make things have communicated with their customers only indirectly, and it shows. Products lack the personal stamp of the people who buy them. Now, however, the Internet age has given companies the means to communicate more directly with their customers, and to incorporate their ideas in the design, manufacture, and pricing, creating customer value and a competitive edge. Drawing on their experience with major companies around the world, the authors cite innumerable examples of firms that have pioneered the building blocks of e-commerce. With its straight forward, good-humoured style, Custom Enterprise.com is a user-friendly guide to e-business which conveys an explicit message. You have the chance to become a custom enterprise now. In a few years" time you may not only be "not custom", but also " not enterprise".Re-imagine your business for the age of e-commerce?the custom enterprise has been born. Back flap:
ZusammenfassungCustomization does not only involve a new interface or sales channel but can fundamentally change the whole value chain of a company and ultimately an industry. The tremendous possibilities for customization brought about by the world wide web can turn into life-threatening dangers for those who choose to ignore them. Don't be one of them.
