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International Business: Global Edition

Einband grossInternational Business: Global Edition
ISBN/GTIN
CHF88.90
2.6 % TVA incluse

Produit

RésuméDescription For undergraduate and graduate International Business courses. An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.
RésuméWere you looking for the book with access to MyManagementLab? Buy International Business: Global Edition with MyManagementLab access card (ISBN 9780273767053) and save 40%.

 

For undergraduate and graduate International Business courses.

 

An effective balance between authoritative theory and meaningful practice.

 

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

 

This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

 

Need extra support?
This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

 

This product is the book alone, and does NOT come with access to MyManagementLab.

 

You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: International Business: Global Edition with MyManagementLab access card (ISBN 9780273767053). Alternatively, buy access online at www.mymanagementlab.com.


For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Détails
ISBN/GTIN978-0-273-76695-7
Type de produitLivre
Type de reliureCartonné
Année de parution2012
Edition14. A.
SériePearson
Pages888 Seiten
LangueAnglais
DimensionsLargeur 217 mm, Hauteur 276 mm, Épaisseur 30 mm
Poids1581 g
Id-produit de l'éditeur76695PED1
BZ n°12477687

Contenu/Critiques

Table des matières
Part 1: Background for International Business

Chapter 1: Globalization and International Business

Part 2: Comparative Environmental Frameworks

Chapter 2: The Cultural Environments Facing Business         

Chapter 3: The Political and Legal Environments Facing Business

Chapter 4: The Economic Environments Facing Businesses

Chapter 5: Globalization and Society

Part 3: Theories and Institutions: Trade and Investment

Chapter 6: International Trade and Factor-Mobility Theory         

Chapter 7: Governmental Influence on Trade

Chapter 8: Cross-National Cooperation and Agreements

Part 4: World Financial Environment

Chapter 9: Global Foreign-Exchange Markets

Chapter 10: The Determination of Exchange Rates

Part 5: Global Strategy, Structure, and Implementation

Chapter 11: The Strategy of International Business

Chapter 12: Country Evaluation and Selection

Chapter 13: Export and Import Strategies

Chapter 14: Direct Investment and Collaborative Strategies

Chapter 15: The Organization of International Business

Part 6: Managing International Operations

Chapter 16: Marketing Globally

Chapter 17: Global Manufacturing and Supply Chain Management

Chapter 18: International Accounting Issues

Chapter 19: The Multinational Finance Function

Chapter 20: Human Resource Management



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Auteur

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